Author: martech.my

WhatsApp is a popular messaging app that has gained immense popularity over the years. With over 2 billion users worldwide, it has become one of the most widely used communication platforms. People use WhatsApp to connect with friends, family, and even businesses. This presents a unique opportunity for brands to build a community and engage…

In today’s digital age, businesses are constantly looking for new and innovative ways to reach their target audience. One platform that has gained significant popularity in recent years is WhatsApp. With over 2 billion monthly active users, WhatsApp provides businesses with a unique opportunity to connect with their customers in a more personal and direct…

WhatsApp is a popular messaging app that allows users to send text messages, make voice and video calls, and share multimedia content such as photos and videos. With over 2 billion monthly active users worldwide, WhatsApp has become a powerful platform for communication and engagement. In recent years, businesses have started to recognize the potential…

WhatsApp is a popular messaging app that has gained immense popularity over the years. With over 2 billion monthly active users, it has become one of the most widely used messaging platforms in the world. Its ease of use, end-to-end encryption, and wide range of features make it an ideal platform for businesses to connect…

WhatsApp Business is a messaging platform designed specifically for businesses to communicate with their customers. It is a separate app from regular WhatsApp and offers a range of features and benefits that are tailored to meet the needs of businesses. With WhatsApp Business, businesses can create a professional profile, send automated messages, and provide customer…

WhatsApp Insights is a powerful tool that provides valuable data and analytics to businesses using the WhatsApp Business AP It allows businesses to gain insights into their customers’ behavior, preferences, and interactions with their brand. These insights are crucial for developing effective marketing strategies that can drive engagement, increase conversions, and ultimately, boost sales. In…

Conversational marketing is a marketing strategy that focuses on engaging customers in personalized, one-on-one conversations. It involves using various communication channels, such as chatbots, live chat, social media messaging, and email, to interact with customers and provide them with real-time assistance and support. The goal of conversational marketing is to create a more interactive and…