Author: martech.my

In today’s rapidly evolving business landscape, the role of marketing technology (MarTech) has become increasingly important. MarTech refers to the tools and technologies that enable businesses to effectively market their products and services in the digital age. From customer relationship management (CRM) systems to social media management platforms, MarTech solutions have revolutionized the way companies…

MarTech, short for Marketing Technology, refers to the tools and technologies that marketers use to plan, execute, and measure their marketing campaigns. It encompasses a wide range of software and platforms that help businesses automate and optimize their marketing efforts. In Southeast Asia, MarTech has been experiencing significant growth in recent years, driven by factors…

MarTech Makan, a term coined from the combination of Marketing Technology and Makan (which means “to eat” in Malay), refers to the use of technology and digital tools in the marketing industry in Southeast Asia. It encompasses various aspects such as artificial intelligence, social media, programmatic advertising, data analytics, mobile optimization, video marketing, voice search,…

In the world of marketing technology (MarTech), it’s important to choose the right strategy that will effectively engage customers and drive business growth. Just like the differences between Rendang and Roti Canai, two popular dishes in Southeast Asia, there are different approaches to MarTech strategies. Rendang is a slow-cooked, flavorful dish that requires time and…

The MarTech industry in Southeast Asia has been experiencing rapid growth in recent years. With the increasing digitalization of businesses and the rise of e-commerce, companies in the region are recognizing the importance of leveraging technology to enhance their marketing efforts. MarTech, or marketing technology, refers to the tools and platforms that enable businesses to…

In today’s digital age, businesses in Southeast Asia are increasingly recognizing the importance of MarTech (Marketing Technology) in their overall marketing strategies. MarTech refers to the use of technology and software to automate and streamline marketing processes, allowing businesses to reach their target audience more effectively and efficiently. With the rise of digital platforms and…

MarTech, short for Marketing Technology, refers to the use of technology and software to automate and streamline marketing processes. It encompasses a wide range of tools and platforms that help businesses effectively reach and engage with their target audience. In Southeast Asia, MarTech has become increasingly important as businesses strive to stay competitive in the…