Category: Trend

MarTech Makan, a term coined from the combination of Marketing Technology and Makan (which means “to eat” in Malay), refers to the use of technology and digital tools in the marketing industry in Southeast Asia. It encompasses various aspects such as artificial intelligence, social media, programmatic advertising, data analytics, mobile optimization, video marketing, voice search,…

In the world of marketing technology (MarTech), it’s important to choose the right strategy that will effectively engage customers and drive business growth. Just like the differences between Rendang and Roti Canai, two popular dishes in Southeast Asia, there are different approaches to MarTech strategies. Rendang is a slow-cooked, flavorful dish that requires time and…

The MarTech industry in Southeast Asia has been experiencing rapid growth in recent years. With the increasing digitalization of businesses and the rise of e-commerce, companies in the region are recognizing the importance of leveraging technology to enhance their marketing efforts. MarTech, or marketing technology, refers to the tools and platforms that enable businesses to…

In today’s digital age, businesses in Southeast Asia are increasingly recognizing the importance of MarTech (Marketing Technology) in their overall marketing strategies. MarTech refers to the use of technology and software to automate and streamline marketing processes, allowing businesses to reach their target audience more effectively and efficiently. With the rise of digital platforms and…

MarTech, short for Marketing Technology, refers to the use of technology and software to automate and streamline marketing processes. It encompasses a wide range of tools and platforms that help businesses effectively reach and engage with their target audience. In Southeast Asia, MarTech has become increasingly important as businesses strive to stay competitive in the…

MarTech, short for Marketing Technology, refers to the use of technology and software to automate and optimize marketing processes. It encompasses a wide range of tools and platforms that help businesses streamline their marketing efforts, improve customer engagement, and drive revenue growth. In Southeast Asia, MarTech plays a crucial role in the region’s digital economy.…

MarTech, or marketing technology, has become increasingly important in today’s digital age. It encompasses the tools and technologies that marketers use to plan, execute, and measure their marketing campaigns. In Southeast Asia, where the digital landscape is rapidly evolving, having a futureproof MarTech strategy is crucial for businesses to stay competitive and drive growth. This…

MarTech, short for Marketing Technology, refers to the use of technology and software to support marketing efforts. It encompasses a wide range of tools and platforms that help businesses automate and optimize their marketing strategies. In recent years, MarTech has gained significant traction in Southeast Asia, as companies recognize the importance of leveraging technology to…

A brand community is a group of individuals who share a common interest or passion for a particular brand. These communities are formed when customers feel a sense of belonging and connection to a brand, and they actively engage with other members of the community. Building a thriving brand community is crucial for businesses as…

MarTech, short for Marketing Technology, refers to the use of technology to support marketing activities and improve overall marketing effectiveness. It encompasses a wide range of tools and platforms that help businesses automate, streamline, and optimize their marketing efforts. In Southeast Asia, MarTech has gained significant traction in recent years as businesses recognize its potential…