Author: martech.my

Mobile CRM, or mobile customer relationship management, refers to the use of mobile devices such as smartphones and tablets to manage and maintain customer relationships. It involves the use of mobile applications and tools that allow businesses to access customer data, track interactions, and provide personalized experiences on the go. In today’s fast-paced business landscape,…

In today’s digital age, social selling has become an essential component of modern sales strategies. With the rise of social media platforms, sales professionals have a unique opportunity to connect with potential customers and build relationships in ways that were not possible before. Social selling is the process of leveraging social media to find, connect…

Customer lifecycle campaigns in CRM (Customer Relationship Management) are a crucial aspect of any business’s marketing strategy. These campaigns involve targeting customers at different stages of their journey with personalized and relevant content to nurture and build relationships. By understanding the customer journey, identifying and segmenting the target audience, creating personalized content, leveraging data and…

In today’s digital age, data is the lifeblood of businesses. It drives decision-making, enables personalized marketing campaigns, and helps companies understand their customers better. However, the quality of data is often overlooked, leading to inaccurate and outdated information that can have detrimental effects on business operations. This is where data cleansing comes into play. Data…

Email automation has become an essential tool in the world of marketing. With the ability to send personalized and targeted messages to customers, businesses can effectively engage with their audience and drive conversions. In this article, we will explore the power of email automation in marketing and how it can benefit businesses. We will also…

Customer Relationship Management (CRM) is a crucial aspect of any business strategy, as it focuses on building and maintaining strong relationships with customers. However, in order to justify the investment in CRM, it is important to measure its return on investment (ROI). ROI in CRM refers to the financial value that a company gains from…

Customer segmentation is a crucial aspect of customer relationship management (CRM). It involves dividing a company’s customer base into distinct groups based on certain characteristics or behaviors. By segmenting customers, businesses can better understand their needs, preferences, and behaviors, allowing them to tailor their marketing efforts and customer experiences to specific groups. This article will…

Customer Relationship Management (CRM) is a crucial tool for businesses to manage their interactions with customers and potential customers. It helps companies streamline their sales, marketing, and customer service processes, ultimately leading to improved customer satisfaction and increased revenue. However, like any software system, CRM can encounter issues that hinder its effectiveness. Regular maintenance and…

CRM customization refers to the process of tailoring a customer relationship management (CRM) platform to meet the specific needs and requirements of a business. This can involve modifying existing features, adding new functionalities, or integrating with other systems. Having a CRM customization champion in your organization is crucial for the success of your CRM implementation.…

Customer Relationship Management (CRM) is a business strategy that focuses on building and maintaining strong relationships with customers. It involves the use of technology to collect, analyze, and manage customer data in order to improve customer satisfaction and drive business growth. However, the use of CRM technology also raises ethical concerns, particularly in relation to…